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What's Songza, And Why Is Google Shopping for It For A Rumoured $39m?

Rogers May Launch Netflix Rival For $100M

Songza hasn't launched outdoors the US and Canada, so it's not very well-known exterior North America. While the reported value is small beans to Google, it could possibly be a vital acquisition for the company's streaming music ambitions. What is Songza, then? Out there as Android and iOS apps, Songza has a group of individuals creating playlists to match varied occasions of the day and week; actions (from figuring out and driving to cooking and "being single"); and even totally different weather conditions.

In 2014, this may occasionally not sound that particular. That is what Google is buying: a popular personalised radio app with a team of playlist curators, and lots of data on how folks have been listening to that music - never underestimate the significance of knowledge in a Google acquisition. For now, Songza will proceed as a standalone app.

Songza will even deliver Google some classes on charging for streaming music. 0.99 a week for users to remove advertisements and have the ability to skip extra songs. 9.99 a month within the US - that translates to £9.Ninety nine within the UK, matching Spotify, Deezer and different rivals - though Google is also getting ready to launch a second subscription service below YouTube's brand.

Songza could be useful for each, as they fight to construct up a head of steam towards competition from Spotify, Deezer, Rdio and different streaming providers, including the now Apple-owned Beats Music. In Entertainment Awaits With A Netflix Free Trial , it was purchased by a digital music store known as Amie Street, which in turn was acquired by Amazon in September 2010. The team behind Songza stayed unbiased, and finally relaunched as apps with the Music Concierge function. This article incorporates affiliate hyperlinks, which suggests we might earn a small fee if a reader clicks by and makes a purchase. All our journalism is unbiased and is under no circumstances influenced by any advertiser or business initiative. The hyperlinks are powered by Skimlinks. By clicking on an affiliate hyperlink, you settle for that Skimlinks cookies might be set.

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Eight billion (all figures U.S.) next 12 months, executives revealed on Monday during updates about the firm's third-quarter earnings. 6 billion Netflix spent this 12 months. The plan consists of films "anyplace from the million-dollar Sundance hit, all the way up to something on a much larger scale," chief content officer Ted Sarandos said Monday.

New and upcoming Netflix titles embrace dramas like Mudbound and The Meyerowitz Stories, which earned kudos on the movie festival circuit, in addition to its huge-price range fantasy-infused police thriller Vivid, starring Will Smith. In response to firm executives, the spending improve isn't tied to the worth increases for subscribers (together with Canadians) this fall, but had been planned for some time.

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